Na najważniejszych rynkach w Europie liderem nadal Symbian

Newsy
15 września 2011
autor: Wojciech Piechocki
Żródło: comScore
Opinie: 0

Firma badawcza comScore przeprowadziła analizę rynku smartfonów w krajach EU5 (Francja, Niemcy, Włochy, Hiszpania i Wielka Brytania). Badanie zostało przeprowadzone w lipcu 2011 r.

Lista najpopularniejszych platform (kraje EU5):

Top Smartphone Platforms in EU5 by Share of Smartphone Users*
3 Month Average Ending July 2011 vs. July 2010
Total EU5 (DE, FR, IT, ES and UK) Mobile Subscribers, Age 13+
Source: comScore MobiLens

Smartphone Platform Share (%) of EU5 Smartphone Users
Jul-10 Jul-11 Point Change
Total Smartphone Users 100.00% 100.0% 0.0
Symbian 53.9% 37.8% -16.1
Google 6.0% 22.3% 16.2
Apple 19.0% 20.3% 1.2
RIM 8.0% 9.4% 1.5
Microsoft 11.5% 6.7% -4.8

Lista największych producentów smartfonów z systemem Android (kraje EU5)

Top Mobile OEMs for the Google Android Platform in EU5
3 Month Average Ending July 2011
Total EU5 (DE, FR, IT, ES and UK) Mobile Subscribers, Age 13+
Source: comScore MobiLens

OEM Share (%) of Google Android Smartphone Users
EU5 UK France Germany Italy Spain
Total Google Android Smartphone Users 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
HTC 34.6% 50.9% 21.8% 29.8% 24.8% 31.9%
Samsung 31.7% 21.6% 42.3% 32.4% 35.6% 33.9%
Sony Ericsson 15.1% 14.2% 17.4% 14.6% 8.3% 18.8%
LG 5.8% 3.5% 7.8% 6.8% 10.1% 3.4%
Motorola 3.6% 2.1% 3.0% 7.8% 2.4% 2.8%

Najpopularniejsze usługi

Mobile Benchmark Data for the EU5 Market
3 Month Average Ending July 2011
Total EU5 (DE, FR, IT, ES and UK), Age 13+
Source: comScore MobiLens

  Reach (%) of Mobile Subscribers
EU5 UK France Germany Italy Spain
Sent Text Message 82.2% 90.4% 83.2% 79.3% 78.5% 79.2%
Used Application (excl. pre-installed) 32.6% 42.7% 29.5% 29.8% 29.1% 31.8%
Used Browser 32.8% 45.0% 32.8% 27.4% 28.1% 30.9%
Listened to Music 26.1% 25.7% 23.9% 26.6% 23.5% 32.3%
Accessed Social Networking Site or Blog 21.9% 33.1% 20.3% 16.7% 19.5% 20.1%
Accessed News 17.3% 24.8% 16.2% 15.2% 15.8% 13.8%
Played Games 26.7% 33.7% 15.8% 25.8% 30.3% 28.2%
Used Smartphone 37.9% 44.4% 33.4% 31.9% 38.8% 43.2%

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