Porównanie popularności wybranych usług mobilnych w Japonii, USA i Europie

Newsy
Żródło: comScore
Opinie: 1

Firma badawcza comScore w swoim badaniu MobiLens porównała zachowania klientów sieci komórkowych w Japonii, USA i Europie. Klienci sieci komórkowych w Japonii nadal najczęściej korzystają z oferty mobilnego contentu i usług - 75% badanych, w porównaniu do 43.7 % w USA i 38.5% w Europie. Dane dotyczą czerwca 2010 r. i grupy 13+.

Select Mobile Behaviors in Japan, United States and EU5 (UK, DE, FR, ES and IT)

 

Percent of Total Mobile Audience

Japan

United States

Europe

Total Audience: 13+ yrs old

100.0%

100.0%

100.0%

Used connected media (Browsed, Accessed Applications or Downloaded Content)

75.2%

43.7%

38.5%

Used browser

59.3%

34.0%

25.8%

Used application

42.3%

31.1%

24.9%

Messaging Usage

 

 

 

Sent text message to another phone

40.1%

66.8%

81.7%

Used major instant messaging service

3.3%

17.2%

12.6%

Used email (work or personal)

54.0%

27.9%

18.8%

Social Media/Entertainment

 

 

 

Accessed Social Networking Site or

Blog

17.0%

21.3%

14.7%

Listened to music on mobile phone

12.5%

13.9%

24.2%

Took photos

63.0%

50.6%

56.8%

Captured video

15.4%

19.2%

25.8%

Watched TV and/or video on mobile

phone

22.0%

4.8%

5.4%

Played games

16.3%

22.5%

24.1%

Financial Information

 

 

 

Accessed bank accounts

8.0%

9.4%

7.1%

Accessed financial news or stock

quotes

16.1%

10.0%

7.2%

Retail/Travel

 

 

 

Accessed online retail

7.2%

5.5%

4.1%

Accessed classifieds

4.2%

6.6%

4.2%

Accessed travel service

3.3%

4.7%

4.1%

Other

 

 

 

Accessed maps

15.7%

16.0%

10.8%

Accessed traffic reports

12.6%

8.2%

5.9%

Accessed weather

34.1%

22.3%

13.7%

Mobile Media Usage by Demographic Segment

Mobile Media Usage in Japan, United States and EU5 (UK, DE, FR, ES and IT) by Demographic Segment
June 2010
Total Mobile Audience Age 13+
Source: comScore MobiLens

 

 

Connected Media Audience Index*

Japan

United States

Europe

Total Audience: 13+ yrs old

100

100

100

Male

102

110

116

Female

98

91

84

Persons Age:

 

 

 

13-17

114

130

133

18-24

117

139

154

25-34

114

144

135

35-44

111

117

103

45-54

105

85

78

55+

80

39

57

* Index = % demographic segment / % demographic base*100

Top Mobile Social Media Brands

Top Mobile Social Networking/Chat/Blog Brands in Japan, United States and EU5 (UK, DE, FR, ES and IT) by Audience Size
June 2010
Total Mobile Audience Age 13+
Source: comScore MobiLens

Japan

United States

Europe

Mixi

Facebook

Facebook

Gree

MySpace

YouTube

Twitter

YouTube

MSN / Windows Live / Bing

Mobage Town

Twitter

Twitter

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