Firma badawcza comScore w swoim badaniu MobiLens porównała zachowania klientów sieci komórkowych w Japonii, USA i Europie. Klienci sieci komórkowych w Japonii nadal najczęściej korzystają z oferty mobilnego contentu i usług - 75% badanych, w porównaniu do 43.7 % w USA i 38.5% w Europie. Dane dotyczą czerwca 2010 r. i grupy 13+.
Select Mobile Behaviors in Japan, United States and EU5 (UK, DE, FR, ES and IT)
Percent of Total Mobile Audience | |||
Japan | United States | Europe | |
Total Audience: 13+ yrs old | 100.0% | 100.0% | 100.0% |
Used connected media (Browsed, Accessed Applications or Downloaded Content) | 75.2% | 43.7% | 38.5% |
Used browser | 59.3% | 34.0% | 25.8% |
Used application | 42.3% | 31.1% | 24.9% |
Messaging Usage |
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Sent text message to another phone | 40.1% | 66.8% | 81.7% |
Used major instant messaging service | 3.3% | 17.2% | 12.6% |
Used email (work or personal) | 54.0% | 27.9% | 18.8% |
Social Media/Entertainment |
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Accessed Social Networking Site or Blog | 17.0% | 21.3% | 14.7% |
Listened to music on mobile phone | 12.5% | 13.9% | 24.2% |
Took photos | 63.0% | 50.6% | 56.8% |
Captured video | 15.4% | 19.2% | 25.8% |
Watched TV and/or video on mobile phone | 22.0% | 4.8% | 5.4% |
Played games | 16.3% | 22.5% | 24.1% |
Financial Information |
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Accessed bank accounts | 8.0% | 9.4% | 7.1% |
Accessed financial news or stock quotes | 16.1% | 10.0% | 7.2% |
Retail/Travel |
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Accessed online retail | 7.2% | 5.5% | 4.1% |
Accessed classifieds | 4.2% | 6.6% | 4.2% |
Accessed travel service | 3.3% | 4.7% | 4.1% |
Other |
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Accessed maps | 15.7% | 16.0% | 10.8% |
Accessed traffic reports | 12.6% | 8.2% | 5.9% |
Accessed weather | 34.1% | 22.3% | 13.7% |
Mobile Media Usage by Demographic Segment
Mobile Media Usage in Japan, United States and EU5 (UK, DE, FR, ES and IT) by Demographic Segment | |||
| Connected Media Audience Index* | ||
Japan | United States | Europe | |
Total Audience: 13+ yrs old | 100 | 100 | 100 |
Male | 102 | 110 | 116 |
Female | 98 | 91 | 84 |
Persons Age: |
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13-17 | 114 | 130 | 133 |
18-24 | 117 | 139 | 154 |
25-34 | 114 | 144 | 135 |
35-44 | 111 | 117 | 103 |
45-54 | 105 | 85 | 78 |
55+ | 80 | 39 | 57 |
* Index = % demographic segment / % demographic base*100
Top Mobile Social Media Brands
Top Mobile Social Networking/Chat/Blog Brands in Japan, United States and EU5 (UK, DE, FR, ES and IT) by Audience Size | ||
Japan | United States | Europe |
Mixi | | |
Gree | MySpace | YouTube |
| YouTube | MSN / Windows Live / Bing |
Mobage Town | | |