Porównanie popularności wybranych usług mobilnych w Japonii, USA i Europie

Newsy

11 października 2010

autor: Wojciech Piechocki

Żródło: comScore

Opinie: 1

Firma badawcza comScore w swoim badaniu MobiLens porównała zachowania klientów sieci komórkowych w Japonii, USA i Europie. Klienci sieci komórkowych w Japonii nadal najczęściej korzystają z oferty mobilnego contentu i usług - 75% badanych, w porównaniu do 43.7 % w USA i 38.5% w Europie. Dane dotyczą czerwca 2010 r. i grupy 13+.

Select Mobile Behaviors in Japan, United States and EU5 (UK, DE, FR, ES and IT)

	Percent of Total Mobile Audience
	Japan	United States	Europe
Total Audience: 13+ yrs old	100.0%	100.0%	100.0%
Used connected media (Browsed, Accessed Applications or Downloaded Content)	75.2%	43.7%	38.5%
Used browser	59.3%	34.0%	25.8%
Used application	42.3%	31.1%	24.9%
Messaging Usage
Sent text message to another phone	40.1%	66.8%	81.7%
Used major instant messaging service	3.3%	17.2%	12.6%
Used email (work or personal)	54.0%	27.9%	18.8%
Social Media/Entertainment
Accessed Social Networking Site or Blog	17.0%	21.3%	14.7%
Listened to music on mobile phone	12.5%	13.9%	24.2%
Took photos	63.0%	50.6%	56.8%
Captured video	15.4%	19.2%	25.8%
Watched TV and/or video on mobile phone	22.0%	4.8%	5.4%
Played games	16.3%	22.5%	24.1%
Financial Information
Accessed bank accounts	8.0%	9.4%	7.1%
Accessed financial news or stock quotes	16.1%	10.0%	7.2%
Retail/Travel
Accessed online retail	7.2%	5.5%	4.1%
Accessed classifieds	4.2%	6.6%	4.2%
Accessed travel service	3.3%	4.7%	4.1%
Other
Accessed maps	15.7%	16.0%	10.8%
Accessed traffic reports	12.6%	8.2%	5.9%
Accessed weather	34.1%	22.3%	13.7%

Mobile Media Usage by Demographic Segment

Mobile Media Usage in Japan, United States and EU5 (UK, DE, FR, ES and IT) by Demographic Segment June 2010 Total Mobile Audience Age 13+ Source: comScore MobiLens
	Connected Media Audience Index*
	Japan	United States	Europe
Total Audience: 13+ yrs old	100	100	100
Male	102	110	116
Female	98	91	84
Persons Age:
13-17	114	130	133
18-24	117	139	154
25-34	114	144	135
35-44	111	117	103
45-54	105	85	78
55+	80	39	57

* Index = % demographic segment / % demographic base*100

Top Mobile Social Media Brands

Top Mobile Social Networking/Chat/Blog Brands in Japan, United States and EU5 (UK, DE, FR, ES and IT) by Audience Size June 2010 Total Mobile Audience Age 13+ Source: comScore MobiLens
Japan	United States	Europe
Mixi	Facebook	Facebook
Gree	MySpace	YouTube
Twitter	YouTube	MSN / Windows Live / Bing
Mobage Town	Twitter	Twitter